Not all content needs to be shared everywhere. Not all content is suitable for every social media platforms.
There’s no problem with posting different things on different platforms. This could help increase your engagement.
The content we post on our Twitter and Instagram accounts is different.
What content you post on social media platforms is dependent on the specific platform.
We would be happy to share some examples of effective social media marketing strategies with you to help you create a successful campaign.
We hope this post will give you a clear idea of what content to share on each of your social media profiles.
What to post on each social media platform
Every platform has its own audience. Your social media posts’ performance can be affected by the expectations of the audience you’re targeting.
Since each social media platform is different, this guide will cover the six major social media platforms separately.
What to post on Facebook
Videos and live videos
According to recent studies, videos and live videos are the best types of content for Facebook Pages. This is likely due to the fact that videos and live videos are more engaging and interactive than other types of content, such as text or images. Of all post types, video posts had the highest average reach. Our video posts almost have the same engagement as our photo posts, which have the most engagement.
According to analysis done by Buzzsumo, videos posted on Facebook tend to garner more engagement than either images or links.
What to post on Instagram
High-res photos
Instagram has become a place where people post photos and videos that they think will be popular or will make them look good.
After interviewing and surveying 11,000 13 to 24-year-olds around the world, Facebook recommends marketers to “blend in to stand out”:
Here are a few types of high-quality photos you can post to Instagram:
If you are selling physical products, such as fashion or food, you can post high-resolution photos of your product in various settings. This will give potential customers a better idea of what your product looks like and how it can be used. Califia Farms (@califiafarms) does a great job with this. Here are some examples of great brands on Instagram, according to HubSpot.
Behind-the-scenes: Another popular type of Instagram photos from brands are behind-the-scenes photos. Pictures of company employees, company events, or products being made (e.g. how a dish is prepared) could be used.
If you are having trouble getting product photos or behind-the-scenes photos, you could post user-generated content like we do. User-generated content increased our Instagram account by more than 500% within a year.
Quotes
There are more than 42 million posts tagged with #quotes on Instagram.
WeWork is a great example of a brand that creatively integrates quote posts into their Instagram profile.
If you want to create graphics with quotes but don’t have any suitable pictures, you can use free design tools like Canva and Adobe Spark.
Kelli Pease, who goes by the name @happster, has built up a following of nearly 100,000 people on her blog The Happster. The focus of the blog is happiness, and most of the images are quotes.
Stories
Although it’s critical to have a uniform theme for your Instagram profile, you can be somewhat adaptable with your Instagram Stories. That’s because they would disappear in 24 hours.
There are many different ways you can use Instagram Stories to market your business. You can use it to share behind-the-scenes content, highlight customer testimonials, or even run contests. Here are a few examples:
- Storytelling
- Share how-to tutorials
- Promote a blog post
- Share a list
- Announce limited time offers and promotions
- Offer giveaways and discount coupons
- Share data, research, and statistics
- Share quotes and inspiration
- Introduce an Instagram takeover guest
- Share announcements, news, and updates
What to post on Twitter
News
A survey of over 3,000 people by the American Press Institute shows that the most common reason people use Twitter is to keep up with news.
Twitter is used by 40 percent of people to find out about breaking news and 39 percent to keep up with news in general. This makes it an ideal platform for sharing news items that would be of interest to your followers, such as industry news, company news, or product news.
Blog posts and curated content
Twitter is a good platform for sharing your blog posts and finding high-quality, relevant content.
Since people and companies tweet frequently throughout the day, it is more ideal to share several blog posts or curated content per day on Twitter than on other platforms such as Facebook.
GIFs
Twitter was one of the first social media platforms where GIFs became popular. And GIFs are still very popular on Twitter today.
Twitter is the best platform to share your GIFS if you have created them for your blog or product launch.
You can see an example of this below, where MailChimp has created a GIF to show how easy it is to create email campaigns on the go.
What to post on LinkedIn
Jobs and career information
The most suitable content for LinkedIn, being a professional networking platform, is job listings and career information.
A LinkedIn Company Page is a valuable asset for any business looking to attract top talent. It’s a great platform for showcasing company culture and values and giving potential candidates a taste of what it would be like to work for your organisation. For example, Google uses their LinkedIn Company Page to showcase several things:
- their company culture
- their employees’ experiences working at Google
- their employees’ achievements
- their open job positions
We see posts like the one below often on their Company Page.
Company news
You can share company news and milestones on your LinkedIn company page, as well as posting about job opportunities and career information.
Professional content
If you don’t have enough content to share regularly on your Company Page, you can try posting content about careers or company news. (We face this often.)
When creating content to share on LinkedIn, consider what would be most relevant and useful to the professionals in your target audience. This includes training webinars, whitepaper, and industry studies.
What to post on Pinterest
Both Instagram and Pinterest are social media platforms that rely heavily on visuals. Any kind of image is the best thing to post on Pinterest.
But unlike Instagram, images on Pinterest are mostly vertical. Images are displayed on the Pinterest feed at a width of 236 pixels and a maximum height of 800 pixels. This means that you can put tall images on your boards and they will still look great.
The frequency of your postings on social media channels is important because this is one way to represent your brand and engage with customers.
Your social media activity can positively or negatively affect your brand.
If you post too much on social media, it might make you seem like you’re begging for attention. Meanwhile, if you don’t post often enough, people might think you’re not interested in your followers. It’s important to find a balance where you seem active and engaged without seeming pushy or neglectful.
Social media is a two-way street. Social media provides an avenue for companies to share information about themselves as well as a way for customers to learn more and connect. It is essential to frequently share content on your social media platforms. Sharing news with your followers helps you stay connected with them and builds deeper relationships. By doing this, you will improve the chances that your future campaigns will be successful.
The amount of posts you make across social media platforms can serve as a measure of your investment and connection with your followers. If you don’t keep up with your posts, your followers may lose interest and start to drift away. If you post too often, your followers may get overwhelmed or bored and stop following you.
The answer to finding the best time to post on Facebook or Instagram for the best results is not simple.
People online are debating when the best time to post on social media is. And still, not everyone can reach a common consensus. This issue is complex and not as simple as it appears. There are many factors that effect when the best time to share something is. If you want to start seeing improvements, you should get to know these factors.
Let’s take a look at what plays a significant role in adjusting your content calendar and publishing time:
Platform
Each social media platform has its own customs, way of being used, and features. Different audiences are attracted to them, often with different ages, interests, and incomes. The most important thing for you to do is to find out who your target audience is and what their demographics and online behaviors are.
The best time to post on each social media platform will differ due to the specific browsing habits of each segment. Think about the kind of business you have, as well as the kind of people you want following and subscribing to you, and start from there.
After you know who your content is for and where to find them, it shouldn’t be difficult to decide which platform to post on and when to do it.
Industry
The industry you are in is just as important to consider as any other factor. This is an example of when you would want to focus on posting your content during the weekends and out of working hours, as this is when it would get the highest levels of engagement and impressions. If you want to reach as many people on LinkedIn as possible, the best time to post is during the week and during working hours.
The type of people you want to target determines everything. A very common mistake companies make is when they post the same content on every social media platform they have a presence on. That is not right for many reasons, the most important being that your target audience is not everywhere. Is it really worth your while to invest your time and money in something that won’t give you anything in return?
Time zone
The most effective time to post is when your audience is most active online. However, that can be tricky if you have customers in various time zones.
It is important to analyze all of your social media networks to determine where your audience is located. You can improve your social media strategy by taking into account the different time zones of your audience. You can either send the same message to everyone or tailor your message to specific time zones.
If you want to make your life easier, you can use Kontentino or other social media management tools to plan and schedule your content in advance. You can set a different time zone for each of the different pages that you manage. This can be useful if you have a business that is in multiple time zones. Although the entire team works remotely, it is still very easy to communicate with team members and get approval from clients. The communication related to the posts you create is happening in a very transparent way, right next to the posts.
Kontentino is amazing because it helps eliminate the need to exchange multiple emails, files, and documents. With a tool like Kontentino, everything is kept in one place.
Time of year
The time of year influences when it is best to post on your social media profiles. Just think about it. Autumn and winter are when people social media the most because they are inside more and it is colder. This means that your content is more likely to be seen by people who are scrolling through their Facebook or Instagram feed.
Your post engagement can be lower on days when the weather is nicer and people are more likely to be outside. Research indicates that people are much more likely to interact with content on social media platforms on rainy days as opposed to sunny days. In addition, posts made on rainy days during the summer tend to receive up to 90% more interaction than other days. Fascinating, right?
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