The Best Social Media Management Tools for Businesses

What are some ways you can stay on top of your social media marketing tasks?

Creating content, publishing, analytics, and reporting can be overwhelming for social media marketers who have to do all of these things every day.

There are many social media management tools available to help. There are tools available that can help to make your work easier, help you save time, and make sure your content is reaching the right people at the right time.

But how do you decide which product to use?

We compiled a list of 21 great social media management tools to help you decide what’s best for your business. The list is broken down into two sections:

Tools more suitable for small-to-medium businesses and
Tools more suitable for enterprise businesses

There is no clear distinction between the two; it is mostly based on price. If you are a small-to-medium business, a tool on the second list might not suit you, and vice-versa.

There is no specific order to the tools and they are all great for different reasons. If there’s a tool you love for a specific reason and it’s not mentioned here, feel free to share that reason in the comments section to help others understand more about the tool.

Hootsuite

Manage all your social media in one place

Price: Limited Free plan. Paid plans for this start at $49 per month, however, you get a 30-day free trial to decide if it’s worth it.

Hootsuite is the world’s largest social media management platform with over 18 million users and 800+ Fortune 1000 companies. The platform is successful because it does everything from helping you curate and schedule content to measuring your social media ROI to running social media ads.

Hootsuite is a comprehensive platform that people love for several reasons: being able to monitor multiple accounts and keywords, connecting with over 35 social networks, and bulk-scheduling social media posts.

Real people. Real brands. Real connection.

available The price for the paid plans starts at $89 per user per month with a 30-day free trial available.

Sprout Social is a platform that includes several social media tools, such as scheduling, monitoring, and reporting.

Sprout Social is one of the few social media management tools that have customer relationship management (CRM) features. Understanding your customers helps you serve them better and builds stronger relationships.

The most common praise about Sprout Social is its amazing reports. The reports were so well done that many social media managers simply downloaded and sent them to their superiors or clients without making any changes.

Agora Pulse

Social media management simplified

Price: Free. Paid plans start at $99 per month.

Agora Pulse is a social media management platform that allows you to schedule, respond, and report on your social media activity.

Agora Pulse is different from other similar products because it has features like competitor analysis and Facebook contest apps that are very affordable.

Sendible

The #1 social media management tool for agencies

The starting price for the plans is $29 per month and there is a free trial available for 14 days.

This social media management tool is perfect for agencies that have several clients. Sendible makes it easy to keep track of all your social media accounts in one place and makes posting content a breeze. Most social media management tools provide the ability to customize your dashboard to attract new clients, in addition to other features. Sendible provides this same ability and sets itself apart by also offering ____________.

The Sendible platform has some great integrations, like the Canva graphics editor, a search engine for royalty-free images, and a YouTube search function. This software also offers automation capabilities for users who want to save time on repetitive tasks.

eClincher

Best in-class social media management tool

The price for this service starts at $59 per month, and you can try it out for free for 14 days.

eClincher is a social media management tool that lets you schedule and publishes posts, responds to social messages, and analyze your social media performance.

What makes eClincher stand out from its competitors is the ability to auto-post using smart queues and RSS feeds, as well as a media library for storing images. Additionally, eClincher’s search function lets you easily find social media influencers.

Simple & cost-effective social media management tool for teams and agencies

The price for the service starts at $30 per month, and there is a 14-day free trial available.

I like Social Pilot because it combines many of the social media management tools I need (such as scheduling and analytics) into a single, simple dashboard. It’s also very affordably priced. I think this software is especially good for agencies that have to manage multiple clients.

If you’re looking for content from a variety of industries that is easy to find, Social Pilot is a great option. It curates and suggests content from categories like tech, education, and health and fitness.

The app also provides agencies with white-label reports, which can be very useful.

CoSchedule

#1 marketing calendar

The service is free to use, with paid plans starting at $39 per user per month. There is a 14-day free trial for the paid plans.

CoSchedule provides the best marketing calendar available to make your marketing tasks simpler and more organized. This is reflected in its pricing which means that users who want to access the calendar for free will only be able to use the basic features. If users want to use more features, they will have to speak to the Sales team. You can use CoSchedule to manage your social media posts, content, events, and tasks with your team.

CoSchedule is a unique tool for marketers who want to keep all of their projects organized in one place, including social media, content, events, emails, and more. This feature allows you to automatically find the best time to post and fill any gaps in your social media schedule with your best content.

MavSocial

Streamlined social media management

The price for the service starts at $19 per month, and there is a 14-day free trial available.

MavSocial helps you manage your social media with a focus on visual content. If you are willing to spend more money, you can use MavSocial to help you control your Facebook ads.

MavSocial has some features that are not common to other social media management tools, such as a digital library where you can manage, use, and edit multimedia content for your social media posts, and a search engine where you can browse through millions of stock photos.

If you would like, MavSocial can also assist you in repeating your social media posts for a certain amount of time.

Crowdfire

Social media management, simplified

The app offers a free plan as well as paid plans that start at $9.99 per month.

Crowdfire has been adding new features to its platform over the years. Some of the newer features include the ability to track follower growth, post-scheduling, and analysis of Engagement. It also enables you to manage your Twitter account by following and unfollowing people, as well as suggesting articles to share.

Crowdfire sets itself apart from most social media management tools by allowing users to connect their blogs, YouTube channels, and online shops. For every update made on these sites, Crowdfire produces a corresponding social media post.

The Top Social Media Content Creation Tools

If you don’t want to put much structure into your social media marketing, you can just post whatever you want each morning. Making a social media content calendar is simple and it can help you make a strategy that is customized for your business.

A content calendar is one of the best social media tools. It’s something you can make in an Excel spreadsheet.

To do this task, you will need to write out posts for each day of the month in advance and add them to the spreadsheet. The following text allows you to see what is slated for publication and enables you to match social media marketing strategy with other major dates, marketing initiatives, business growth campaigns, and even holidays and International days such as Valentine’s Day and Women’s Day.

A content calendar is essential if you want to use social media to promote your brand.

There are many tools available to help you create a social media campaign to boost your presence on major platforms. Look for tools that will help you with things like creating content, scheduling posts, analyzing your audience, and more.

Google Alerts

Google Alerts is a useful tool for keeping track of your brand, identifying interesting newsworthy topics, and finding potential customers. Google Alerts is a simple and easy-to-use tool. Enter the keywords or topics you want to receive notifications about, and connect your email address.

If the keyword is updated at any time, you will receive an email notification immediately. This gives you the opportunity to improve your SEO by building links, creating more content for your social media channels, and increasing engagement by commenting and sharing posts.

Later for Instagram

Plan your Instagram dashboard ahead! The Later’s Visual Instagram Planner lets you to see how media files will look on mobile by dragging and dropping them.

As an Instagram marketer, you know how hard it is to find visuals that fit well into your feed – even if the photos are high quality. Sometimes they just don’t go well with one another. It was nearly impossible to see how your feed would look or to check if it was tuned properly without actually sharing posts. Now, you can create an Instagram aesthetic that is perfect for you with no risk.

Regrann for Instagram

Although Instagram does not allow you to share posts from other users on your account, you can still post about your business or mention it in a post. Luckily there’s an app for that.

With Regrann, you can share other people’s photos as long as you credit them as the owner in your post. That’s just good social media manners, anyway. Regrann lets you share other people’s Instagram posts on your own account, which saves you time creating your own content while also helping you engage more with your followers.

The Best Social Media Scheduling Tools

Scheduling tools help you to better manage your time when it comes to social media. This means that you can post something even when you’re not online. Working with other agencies can be tough, but this streamlines communication and makes sure that everyone is on the same page.

Most social media scheduling tools have a content calendar feature that can also be used for publishing. Most scheduling tools have their own analytics that can help you understand what your target audience likes, how they respond, and which posts perform the best on each platform.

Buffer

Buffer is a very similar platform to Hootsuite. This application also allows you to manage multiple accounts for your company and lets team members collaborate easily.

The Buffer Power Scheduler is an excellent tool to use when you need to share the same content multiple times or test different headlines for the same content. You can share content on Twitter, Facebook, LinkedIn, Google+, and Pinterest.

SocialBee

SocialBee is a social media management tool allowing users to share content across various platforms, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google My Business. An advantageous aspect of SocialBee is the ability to periodically recycle content and share it again after composing various versions of a single post or after making personalized edits for each profile.

The content you add to SocialBee can be divided into categories, so you can get a variety of content while still keeping all your posts organized. After adding content to SocialBee, you can generate a schedule for your profiles based on best practices.

Why You Should Utilize Social Media Management & Strategy Tools

By having a strong social media presence, you can improve relationships with customers, keep them coming back, and increase brand awareness. It’s important to engage your customers and keep the conversations going. Listening to your consumers is the key to providing them with what they want. The following social media tools can help you use actionable insights and metrics to manage and grow your business.

Having a strong social media presence is essential to the success of your business, no matter how advanced your ideas or design may be. We discussed a professional set of tools that every social media user should utilize to finish their product. And they’re vital for success.

The market is constantly changing and if you want to stay ahead of your competition, you need to have a large reach. Social media can help you achieve this.