20 Best Social Media Monitoring Tools for Small and Medium Businesses

The best way to find out if your customers (and potential customers) are talking about you on social media is to search for your company name on social media platforms. This will allow you to see if anyone has posted about your company recently.

If someone has tagged you in one of their posts on social media, you can check your notifications to see it. If they did not post it on social media, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a better way:

Use social media monitoring tools.

We have come to understand that social media monitoring is a brand’s first line of defense against a potential crisis in recent years.

Not only can monitoring social media give you insights about your audience, it can also improve your customer service and keep tabs on your competitors.

In a world where 500 million tweets are posted every day, it’s impossible to keep track of what’s being said without some help. Monitoring tools can help you track brand mentions, social media conversations, and more. Social media monitoring tools help you keep track of what is being said about you or your company online.

There are a lot of great social media tools available. Social media monitoring tools help you keep track of relevant conversations on social media platforms. You can use some tools to keep track of multiple social media profiles in one place. There are some tools that allow you to monitor social media trends and keywords.

There’s likely one that suits your needs. Of the many different types of software out there, these are 20 of the best for small to medium businesses.

Social media monitoring is the process of tracking online conversations in order to learn about what people are saying about your brand. There are many reasons businesses might want to engage in social media monitoring, such as connecting with customers, providing customer support, measuring social media reach, or understanding social media trends.

Listening tools are tools businesses use to collect social mentions and track keywords, hashtags, and URLs.

Social media monitoring and social listening are two terms that are often used interchangeably to refer to the practice of tracking mentions of a brand or keywords across social media platforms.

The following social media monitoring tools are not arranged in any particular order. Each of these platforms has its own strengths and weaknesses, so choose the one that best meets your needs for social media monitoring.

Some social media management tools come with a standalone monitoring feature, while others don’t. Some people look at individual social media posts and messages while others look at social media trends.

Here’s an overview of all the tools in this blog post:

1. Hootsuite

Effectively track topics that matter—then respond quickly

Hootsuite’s monitoring tool is just one of the several social media management tools it offers. In addition to features like scheduling and analytics, you can also enjoy other benefits by subscribing to one of their plans.

Hootsuite allows users to create an unlimited number of streams of social media content. These streams can be based on factors such as mentions, selected keywords, hashtags, or locations. Additionally, Hootsuite syncs with over a hundred apps to enable you to do more from its central dashboard.

Intelligent, real-time social media monitoring with Sprout

Sprout Social’s software for social media management includes tools for monitoring and engagement. There are two different features on Sprout Social for keeping track of social media activity and interacting with people on social media.

The Smart Inbox combines all your social media mentions and messages in one place. The discovery feature allows you to search for particular keywords on Twitter or Instagram. For example, if someone mentions your brand without tagging your social media profile, you can use the discovery feature to find that mention.

3. Agorapulse

Discover what people are really saying about your business

Agorapulse is a social media management tool that includes features for scheduling, monitoring, engagement, and analytics.

Mention’s inbox collects all of your social media mentions, while its listening feature lets you search for keywords, URLs, and handles on Twitter. Agorapulse allows you to monitor comments on your Facebook and Instagram ads so you can quickly respond to any customer questions or concerns.

Social media management software for growing businesses

Zoho Social is a social media management dashboard that allows you to publish and schedule posts, monitor social activities, and analyze your social media performance.

Zoho Social gives you real-time updates on how people are interacting with your brands on the dashboard. I love using this at events because it allows me to keep track of social media posts related to the event and interact with attendees.

5. Brand24

Smart social media monitoring for businesses of all sizes

Brand24 is an affordable tool for those who want to monitor social media closely. In addition to monitoring the major social media platforms, Brand24 also monitors blogs, forums, and other websites for mentions of your brand.

Brand24 allows you to collect your social media mentions, reply to them, and see your social media reach, interactions, and sentiment.

6. Mention

Media monitoring made simple

A mention is a monitoring tool for social media that also tracks mentions of your brand on other websites, such as Yelp, Booking.com, Tripadvisor, and Amazon. Paid plans on this site give you access to more detailed information and analytics about your brand’s mentions online.

If you connect your social media profiles to Mention, you will be able to reply to any mentions directly from within Mention.

Real-time social media search and analysis

Do not mistake Social Mention for Mention; Social Mention is a free social media search engine that looks for user-generated content on the internet. The tool allows you to locate and assess how people feel about your company and merchandise on different platforms like Twitter, YouTube, and blogs.

Since you don’t need an account to use Social Mention, it doesn’t seem like it would save your searches.

8. Keyhole

Hashtag tracking for Twitter, Instagram, and Facebook

Rather than only seeing individual mentions of your brand, Keyhole provides you with trends, insights, and analysis of your preferred hashtags, keywords, or accounts. This allows you to get a better idea of how your brand is faring and what people are saying about it. This text is saying that gathering data and reporting results is better than replying to social media mentions.

It offers free hashtag, keyword, and account tracking if you want to test out its tools.

9. Trackur

Trackur Like Keyhole, Trackur is a monitoring and analytics tool that helps you track and analyze your online presence. It can help you find and analyze mentions of your brand (or your keywords) on social media, blogs, forums, and more.

10. Buzzlogix

The Buzzlogix tool can help you keep track of what is being said about your brand on social media, as well as help you to engage with your audience. If you want to keep track of what is being said about your company on social media, you can use keywords to search for content, and then see the results in graphical form. To increase social engagement, you can monitor multiple social media profiles and respond to social mentions and messages.

11. TweetDeck

The most powerful Twitter tool for real-time tracking, organizing, and engagement

TweetDeck is an official Twitter management dashboard that allows users to manage multiple Twitter accounts and monitor mentions, keywords, Twitter lists, and more in separate columns. And it’s free!

12. Iconosquare

Instagram analytics and management platform

Iconosquare is a platform that helps you analyze and manage your Instagram account. It is one of the most popular platforms of its kind. Iconosquare’s custom feeds allow you to keep an eye on the content that is specific to your interests on Instagram. There is a limit of 50 users and 20 hashtags per feed.

13. Brandwatch

This social listening and analytics tool can help you get reliable data from blogs, forums, social media, news, and review sites. This tool tells you what your customers are saying about your brand online.

Brandwatch provides an overview of the volume of mentions for a brand and its competitors. You can also keep track of how people feel about your brand in real-time, as well as learn who your target audience is and what topics they care about.

The tool also allows you to create visualizations of your data. The data can be displayed in graphs that make it easier to understand the numbers and statistics.

14. Glean.info

Glean.info collects data from social media sites, online news sources, blogs, message boards, forums, and photo/video sharing sites to give users insights into what their audience is saying online.

This tool lets you see how much of the conversation around a topic is taking place on social media. This metric shows what percentage of total mentions your brand has in relation to your competitor.

This service is interesting because it lets you know when your brand is mentioned on a fake news site.

The service scans 2,000 fake news sites for mentions of your brand and sends you an alert as soon as it finds one. This helps you stay on top of negative press and nip any potential PR problems in the bud.

15. Digimind

The Digimind intelligence software provides users with a beautiful visual representation of their brand’s social performance. This allows users to get a clear understanding of how their brand is performing on social media and take action accordingly.

This tool also allows you to monitor your own social media posts and compare them to your competitor’s posts. This means comparing your brand or product to that of your competitors.

The platform allows you to see how people perceive your brand online, as well as get information about what consumers want.

You can use Digmind’s mobile app to access your data.

16. Google Alerts

Google Alerts is a basic monitoring solution that can be helpful if you are looking for something.

It tells you when your brand or product gets mentioned as you browse the web.

When setting up your alerts, you can choose which sources you want to receive alerts from, such as blogs, news sites, or forums. You can also choose which languages you want to get alerts for.

17. Meltwater

Meltwater allows you to see how often your brand is being mentioned on social media, as well as monitor any campaigns you may have in real-time.

Meltwater’s AI engine can help you gather relevant social media data and historical audience data to make more informed marketing decisions.

The platform also allows you to get more detailed information about your audience. This software allows you to see which parts of your audience are talking about your brand, and identify who the most influential people are in those conversations.

Meltwater’s social media management tool is similar to other tools on this list. The platform allows you to create a content calendar, schedule posts, and interact with your audience through a centralized inbox.

18. Mentionlytics

If you’re looking for a web and social media monitoring tool that can keep track of both mentions and keywords across a variety of different platforms, Mentionlytics is a great option. It can help you stay on top of what’s being said about your brand online, and keep track of important conversations and keywords so you can better understand your audience and what they’re interested in.

It gives you information about your brand, competitors, products, etc. and presents it in a user-friendly way.

The platform provides you with data-driven insights and advice through its “Social Intelligence Advisor.” What are some things that can be gleaned from social media analytics? Some things that can be gleaned from social media analytics are the most important mentions, best posting times, and identifying trolls.

19. Sprinklr

Sprinklr’s social media tracking tool provides insights on social media platforms and also offers a social listening feature to track activity and conversations.

The Modern Research feature gives users a comprehensive view of global conversations, topics, and influencers driving their market. This feature allows users to see real-time views of these aspects in one place.

This software allows you to compare your social media performance to that of your competitors. They not only help you track crises as they happen but also help you predict them so you can make informed decisions.

20. Reputation

Reputation is a social media monitoring tool that takes care of everything from publishing to monitoring for you.

Nuvi’s customer experience management solution is robust, and its Listen tool allows you to monitor more than just hashtags. You can use it to monitor keywords, URLs, topics, social media handles, and more.

This tool can help you improve your customer experiences and grow your business by identifying trends and opportunities.

Nuvi allows you to access data from various social media platforms including Twitter, Instagram, YouTube, Reddit, Facebook, VK, and Stack Overflow. The data is constantly updated from over 3 million blogs and RSS feeds.

The Final Verdict

It can be a very difficult task for marketers to measure their brand performance on all of the different social media platforms that are available unless they use outside tools that make social media management and listening simpler.

There are a number of social media monitoring tools to automate the process and provide analytics about your audience, brand, and campaign performance.

The following tools can be used to track trending topics, and ongoing conversations, and respond to negative sentiment in a timely manner.

What is social media monitoring?

The 20 best social media monitoring tools for SMBs