Organic Marketing: What It Is and Why It's Important

Apple’s recent updates to its privacy policies, which allow users to opt out of being tracked by apps, and customers’ growing attention to privacy, have made effective paid advertising more challenging than ever.

On the other hand, organic marketing is having a more significant impact. This is referring to the power of organic reach on social media. While paid advertising can still be effective, organic reach can help brands grow without spending money on ads. The survey found that 90% of companies which had a robust and effective organic marketing strategy saw an increase in website performance of at least 5%.

It is clear that marketers need to employ strategies that will allow them to reach customers in a more natural way. This is especially true when you consider that organic marketing is more sustainable in the long term. If you want your business to improve, you should focus on organic marketing, which we will discuss further in this article.

What is organic marketing?

Organic marketing is a marketing strategy that emphasizes using natural methods to reach potential customers, rather than relying on paid advertising or promotional content. If you use TikTok, send email newsletters or have a blog, you are using organic marketing.

Organic marketing is a type of marketing that focuses on creating high-quality content that is low-cost or free in order to attract and convert people who would find it naturally.

Investing in organic marketing means that you’ll be playing the long game. It takes time and effort to grow an audience on your social media and fill your blog with quality, relevant content.

The purpose of organic marketing is to improve how much your target market knows about your brand and to make them feel more connected to it. You can do this by creating content that is educational or entertaining.

Why is it so important?

Organic marketing involves creating a connection with your customers that is based on emotions. This connection can lead to a positive brand experience for your customers. Organic marketing involves creating content that helps, educates, or entertains your customers, without the need to sell to them directly. This allows you to connect with them on a more personal level.

Even though your research and analytics show one audience that you should be targeting, there might be another, unexpected group of people who are interested in using your product or service in different ways. Organic marketing can help you cover and reach both your target markets.

Organic marketing that is effective can help to create long-lasting and consistent traffic sources for your website. It brings customers to your business naturally over time. Organic marketing is a type of marketing that focuses on creating content that is relevant to what your audience is looking for. This type of marketing is important because it helps to convince search engines that your website is relevant to what your audience is looking for.

Organic marketing is a way to promote your website that convincing search engines that your website is relevant to what your audience is looking for. If you make your content accessible to search engines, you will increase the chance that potential customers will find you. This will result in more customers who are interested in what you have to offer.

Once you have a sorted out organic marketing strategy, you have a long-term way to increase brand awareness that will not require much extra effort. If you want customers to visit your business, you need to focus on organic marketing methods. This will gradually attract customers to your business without you having to put in too much effort.

How to get started with organic marketing

That’s organic marketing! If you are already posting on Instagram, then you are doing organic marketing. It’s organic marketing. Your new blog post? Organic marketing. Remember that it takes time and effort to see results. The following are some organic marketing tactics to try for your business if you are just starting out.

Creating evergreen content: Creating a content bank that can work for you even when you don’t have anything to publish is critical. This is content your audience can discover and learn from at any time, so blog posts, podcasts, and videos fall into this category.
Set up proper email marketing: With over 4 billion people having an active email address, whether you choose to set up a newsletter like Robinhood Snacks or just send product and business updates, email is one of the best ways to reach your customers.
Grow your social media: You need to have a presence on a (relevant) social network to reach a broad audience. But more than that, the content you create and share needs to be relevant to your audience and good enough for them to want to reshare it. This means investing in quality photo/videography, using the platform’s language (TikTok is irreverent while LinkedIn is formal), among other things
Build a community with your customers: The best way to engage with your community is by staying in touch with your followers. You can do this by replying to their comments and reviews and creating spaces where they can reach you or your team members at any time.
Start link building: You can start link building by creating tons of evergreen content and guest posting on other websites. This will improve traffic to your website and bring in more qualified leads for your business. You’ll also be able to show your expertise and be seen as an authority in your niche.

Working together to achieve a common goal is key to being successful. This means creating and implementing a proper marketing strategy. Here are some ways to improve yours.

Keep all teams informed of your efforts: Successful organic marketing requires all teams to be aligned around customer needs. So, it’s essential to discover the bottlenecks with content creation, figure out how to get things done faster, and inform leadership where they can help.
Do your organic marketing in-house: Keep the bulk of your OM efforts in-house — no one understands your business like the people who work with it every day. This survey found that in-house organic efforts drove 12 percent more website traffic than fully-outsourced efforts. However, there may be times when you might need to outsource, and that’s ok. Instead, try to work with professionals who take the time to understand your audience and provide them with all the context they need to create content that targets them.
Optimize your website and social media: It’s one thing for people to click through to your blog post or social account, and another thing to keep them coming back. Elements like your brand design and style and website structure, or even loading speed are important to attract your audience and get them to reshare your content.
Make sure your content is easily accessible on mobile: From opening Twitter to listening to a podcast, your customers are most likely accessing content on their phones. To create an effective organic marketing strategy, you need to optimize all your content for mobile devices. This means making sure you get the image dimensions for each platform right and having an accessible website.
Frequently analyze the performance of your organic marketing efforts: Tracking results is essential to ensure your organic marketing strategy is producing results. It also allows you to see which of your efforts should be scaled and whether your time is wasted in any particular aspect of the strategy.

Even if you use a lot of different marketing techniques, customers will still respond best to content that is real and meets a need they have. Even if you don’t have a large video team or marketing budget, you can still create content that your audience finds valuable and is excited to engage with and share.

4 prerequisites to getting more organic traffic

If you plan to increase your organic traffic, you should take measures to ensure your success. You don’t just want traffic for traffic’s sake. You want a constant flow of potential customers and to make money from traffic. Before you get started, you’ll want to be sure that you have:

A great product that is profitable. Consider going through a product validation process before launching your organic marketing tactics. This step was critical for life and business partners Natalie Holloway and Maximilian Kislevitz when they launched their brand, Bala.
A substantial target audience. You’ll need a solid amount of people interested in buying this type of product.
An addressable target market. This means a group of people in a market with shared values, behaviors, or other qualities you can focus on.
A great product story. Your website’s copy and product descriptions need to be compelling enough to turn visitors into customers.

After you have everything set up, you can begin.

Why content is at the core of an organic marketing strategy

People use the internet for a variety of reasons, one of which is to find content that interests them. By creating content that is interesting and relevant to your audience, you can encourage people to visit your site more frequently, which can lead to increased traffic.

Content marketing is about creating high-quality content to attract customers to your online store. Being a thought leader in your industry is a powerful way to build traffic because it helps you establish your brand and position your business as an authority.

We are looking at a strategy that will take a while to see results from and will require sticking with it and being patient. But the rewards are well worth the effort. If a brand uses content marketing, their annual growth in unique site traffic will be 7.8 times higher.

Beyond that, organic content:

Builds trust with customers
Improves conversions
Generates cost-effective leads
Significantly improves your search engine optimization (SEO)

If you want to create content that people will want to consume, you should focus on topics that are not related to your company or products. This will help you avoid seeming like you are only promoting yourself. In order to be successful with content marketing, you need to create content that is relevant and interesting to your customer base.

1. Start a blog

Creating a blog that is designed to make sales requires a bit more effort than simply sharing your opinion. Your goal should be to produce content that helps your audience solve a problem and is easy to find when searches are conducted on relevant topics.

2. Produce video content

You don’t need to spend a lot of money on camera equipment to get people to watch your videos. Content quality is much more important than production quality.

Cisco has stated that by 2022, the majority of consumer web traffic will be from online videos. YouTube is one of the most popular search engines on the planet.

The quality of the video is important when trying to get people to watch it and get a return on investment. Rather than trying to be the next viral sensation, one of the best things to focus your attention is making sure you follow the three Es:

Engaging
Educational
Evergreen

Content that is useful to an audience today, tomorrow, or two years from now can help generate leads for years to come.

To make this strategy work, you’ll need to ensure your videos are search engine optimized.

3. Organic social media marketing

Social media platforms are about more than just collecting likes and promoting sales. The main point of social media is to foster communication, create a sense of community, and generate excitement.

Having a large social media following is very important for promoting and increasing brand recognition. The goal of this is to get traffic back to your website. The below tactics will help you achieve that goal.

4. Search Engine Optimization (SEO)

PPC ads might help you appear at the top of your audience’s search results pages, but it’s worth knowing that 75% of clicks go to the top three organic results. It is more important for your store to appear as one of the top organic results when customers search for your product. While the best SEO marketing tactic is creating valuable evergreen content that your audience will always need, there are some other simple things you want to get right as well:

Optimize your site structure for SEO.
Find and submit your sitemap to Google Search Console.
Add breadcrumbs to your product categories to instantly create internal links.
Identify the pages on your website that currently have the most authority and page rank. You can do this with a free tool like MozBar from Moz for Chrome.
Add a link from your authority page(s) to product pages and other URLs you want to drive traffic to on your site.
Incorporate the link naturally on the authority page using anchor text related to the keyword you’d like the target page to rank for to drive more traffic from organic search.

Last Words From Us

Here are some digital marketing ideas that can help you grow your traffic and sales without spending a lot of money. The following is not a complete list, but it is still helpful. You will only achieve your goals if you are willing to put in the effort and work hard. You will also need to learn from your mistakes along the way.