The headline of your email can be thought of as the most critical part. Eventually, the topic of your email is what people can view upon arriving in their mailbox and is the deciding factor if they are going to read it or not.
Without proper email subject lines, all the work you put into your email marketing could be in vain! Do not be anxious – you have come to an ideal spot.
This piece will provide insight into what a subject line entails and the significance it has. Then, we’ll investigate ways to make the top email subject lines (so they get people to actually open up your messages) and provide some great email subject line models.
What is the subject in an email?
The title of an email is the only line of text that people view when they get your message. The subject line of an email can make or break its success, so it is important to tailor it to appeal to the receiver.
What is an email preheader?
A preheader in an email is an additional part of the message that a recipient will observe upon opening their inbox. This sentence is providing a description of the body of an email, which is located after the subject line and provides an overview of the message.
For the same example, the preheader is the phrase reading “Take advantage of savings on skating classes when you join prior to May 1st.”
It is now clear how an email preheader is distinct from a subject line, yet still related. The two collaborate in order to persuade the recipient of your email to open it. In this piece, we’ll discuss tactics for crafting the most effective email subject lines, but it’s also beneficial to take email preheaders into consideration. It is suggested that your email preheader should co-ordinate well with your subject line, instead of just reproducing the same information again.
Why the subject line of an email is so important
Initially, the only information detected by email recipients upon getting your email in their inbox is the subject line and preheader of the email. Email inboxes tend to receive huge amounts of emails on a daily basis, making it vital that subject lines are catchy and understandable. This one sentence may indicate whether someone will view the email or discard it (or even worse, misplace it into the spam folder).
A strong influence can be had on the audience by utilizing effective email topic lines. The language you select for the topic of your email can significantly affect whether your investment in crafting the email will be worthwhile. Irrespective of how professional or carefully designed your email promotions are, they are pointless if your desired demographic doesn’t open the email.
Put in a bit of extra effort into crafting your email subject lines so that more people will read your emails, they won’t wind up in someone’s spam box, and you’ll be able to reach your intended audience.
5 Powerful Email Subject Lines Samples
“Your AMAZING photos“
An example of using this title as the headline of a cold recruitment email and the sender got a response rate of 70% with a quarter of those responding becoming a conversion.
They wanted to make sure to let the recipient of the cold email know where they saw their photos, so they mentioned it in the message along with a brief description of the company they were representing.
Complimenting someone is an effective way of drawing their focus to your message. Be sure you do not promise something with your subject line and then attempt to sell your products or services.
flattering people can be enjoyable to both parties when used well.
Key lessons:
- Use flattery to your advantage.
- Do NOT bait and switch. For example, do not use the subject line “Your AMAZING website” and then try to sell your SEO services.
- Flattery is best used for recruiting someone or to land an influential person for your podcast, blog or web show.
“Were we boring you?“
The title of this message was created by Sperry Van Ness. At the time, their open rate was at a mean of 30%, which is higher than average for the industry. The corporation concluded that the same individuals predominately opened the emails.
In order to make their subscriber list more accurate, the company composed an email with the subject line, “Did we bore you?”
An initial section conveyed an alert that few of the people on the mailing list were opening the newsletter.
Sperry Van Ness inquired of their subscribers if they preferred to remain on the list or if there was any way the company could more effectively convey their message.
The open rate increased dramatically to more than 50%, and surprisingly they got less unsubscribes than they first anticipated.
People expressed regret for not taking part more actively.
Key lessons:
- Try using a subject that is completely unexpected.
- Using a question in your subject lines is a great way to get someone’s attention.
- Don’t be afraid of being different.
How I grew the KISSmetrics Blog from 0 to 350,000 readers a month“
Neil Patel is skilled at composing intriguing blog titles, and if one is a subscriber to his blog via email, the titles become the topic lines of the emails.
He primarily used email marketing in the creation of his first business. In his blog post, he provides extensive information about how to utilize email marketing to get your initial business going. It’s a must-read.
This is a great title because it depicts a hero’s voyage. Everyone begins as a person wanting to attract a following. We don’t have any audience members.
In the title, Neil gives us strategic steps we can take to expand our respective follower base.
Key lessons:
- Use a subject line that relates to your audience’s current state of business.
- Inspire them with real numbers and show them how you did it so they can do it themselves.
“App business kit (60.34% opt-in rate)“
Trey Smith from GameAcademy marketing his complimentary app enterprise package with this headline. Trey utilized this title as a sequel email from the day prior.
The 60.34% opt-in rate immediately catches your attention.
In the email, Trey states that he tried out five distinct landing pages and the version included in the email yielded an impressive 60.34% conversion rate. It really entices you to go to the landing page, doesn’t it?
He goes on to explain that this has turned out to be one of the most profitable transformations he has ever witnessed.
Finally, he mentions a little bit more on the topic of the application enterprise starter pack and closes with convincing encouragement to get the kit.
This is a great title to utilize when attempting to get in contact with individuals who have not signed up for your webinar, acquired an ebook, or subscribed to a course.
It is not necessary to use A/B testing for your pages. You can inform others of the incredible outcomes that have come from the preceding email.
Key lessons:
- Use mind-blowing stats in your subject lines to build intrigue.
- Stats in subject lines are great to send reminders to those who have not engaged with your product or service.
“Pat’s super-secret way to find content to write about“
Pat Flynn of SmartPassiveIncome emphasizes the mentioned topic in the introduction of his initial automated email, and delivers excellent content in the message. Pat understands that the key to obtaining a dedicated group of fans is to supply them with the highest quality content at the beginning of the connection.
He is aware that his audience is mainly bloggers and internet marketers, and knows that these people sometimes experience difficulty in generating interesting topics to write about.
This is why Pat reveals his exceptionally confidential advice the day after you enroll for his emails. He is confident that after you’ve read this material, you will be paying attention for the entire duration of the automated reply sequence.
Key lessons:
- Share your best content in the beginning of your auto-responder series.
- Use “secret” to attract attention, but use it carefully as not to disappoint your readers.
9 tips to create good email subject lines
The nine tips below can act as adjustments you make when crafting your subject lines. These subject line suggestions are created to grab people’s attention and prompt them to open your email.
1. Shorten your subject lines
How useful is your subject heading if people are unable to understand it? Many people often quickly look through emails on their phones, skipping over those that don’t require a prompt response. Be sure to limit your subject line to no more than 40 characters or 5-7 words to ensure that it’s displayed in its entirety.
Your readers want to scan through their inbox quickly. Sometimes short subject lines consisting of just a few words can draw the most attention and result in the best engagement.
2. Avoid spam words in your email subject lines
Email messages that are overtly selling a product or service are typically the most probable to be categorized as junk mail. Do not use all capitals or multiple exclamation points in your emails, and refrain from using promotional language such as “Buy now” or “Free”. If you do, the chances are high that your emails will end up in the spam folder.
Rather than putting emphasis on advertising, suggest pitching your knowledge and providing your viewers with data that could be beneficial to them.
3. Ask open-ended questions in the subject line
Why should you use questions in your subject lines? Asking questions can be an effective method to attract the attention of readers and make them curious to learn more.
Questions also feel incomplete on their own. Including a query in the email will motivate readers to open it to find out the answer.
4. Include a deadline in the subject line
Taking into account that there is an abundance of things that can prevent you from connecting with your audience. The utilization of deadlines gives readers a feeling of immediacy, motivating them to give your email a higher priority.
Creating a series of emails should be a part of any promotional plan for an event or special offer for it to be successful. Send an initial notification to alert people about an imminent date. As the cut-off date draws near, send a “final opportunity” follow-up email to remind customers of the offer.
Do not hesitate to set the turnaround period to a maximum of 24 hours. “Now or never” phrases are often the most successful.
5. Try a teaser subject line to get people to open your email
Consider why people enjoy watching movie trailers but detest commercials. Utilizing a preview to entice people is more influential than giving away the climax right away. Great subject lines do just that.
Come up with something that will capture your readers’ attention and pique their curiosity.
6. Give a clear command in your subject
In contrast, certain individuals respond best to specific orders. Don’t be afraid to make your subject line indicate that you are asking people to take action, such as purchasing tickets for an event, in your email.
7. Share something valuable in your subject line
It is essential to have a good content marketing strategy that involves giving away something valuable to your audience.
Contemplate what your readers are looking for immediately and hint at a solution to their problem in the title of your email.
8. Make an announcement right in the subject
Express your enthusiasm for your business or organization by putting it in the subject line of your message.
It is not easy to tailor emails to a long list of marketing contacts, but sending out news updates to email subscribers is a great way to give them a feeling of individual attention, as readers will feel like members of a privileged group that have been informed about this promotion.
9. Be unique in the email inbox
To craft great subject lines you need to understand two things:
- Who your audience is
- What your business can offer them that they can’t get anywhere else.
Give thought to what your company is particularly renowned for and accentuate that in your title.
Don’t be scared to prominently feature your business in the heading of your email, particularly if it is famed. People will give more attention to emails coming from a known source, so make sure that they recognize your company’s identity.
Final Words
Despite the growth of social networking, email marketing remains an influential strategy. Coming up with an apt subject line to stand out from the rest and grab the readers’ attention is the challenge.
Take the subject lines mentioned above as a basis for your own or use them as ideas for what to write.
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