What is Google Trends?
Google Trends is an amazing utility that can help promoters discover topics that are gaining popularity in different sectors. At first designed to cater to journalists, there are numerous similarities between the fields of journalism and marketing.
The journalist and the marketer are both trying to get noticed. They aim to capture the attention of as many individuals as they can by sharing information that the listeners would find pertinent and fascinating.
In comes Google Trends. This resource will demonstrate the prevailing topics in the current instant and how to make use of Google Trends to attract the attention of your desired public.
For instance, during the month of October 2021, the Pittsburgh Steelers are the most sought after topic on Google. This could be attributed to the frenzied football period resulting from a recent football match.
Google indicates that this is a much-discussed subject, so it might be beneficial to make some content associated with the point. Naturally, many other aspects come into play when determining what content to create, yet Google Trends offers us some insight into what is in demand.
If you’re curious if something is particularly popular, you can try searching it in the search field located at the top.
Why Should You Use Google Trends for Marketing?
Even if content creation isn’t part of your job, you should still be familiar with how to use Google Trends. Marketers who employ this tool are aware of the necessity of taking advantage of trends.
We should concentrate on composing content that can be useful in the long run, but it is also a smart move to discover the best instant and platform to launch a certain article. Here’s how to use Google Trends:
Find Interesting Topics
If you are a blogger, content creator, or search engine optimization specialist, it is essential to uncover fascinating subjects that readers desire to learn about. In the realm of search engine optimization, we tend to spend so much time worrying about keywords and the technical side of the task that we sometimes overlook the fact that people truly enjoy reading about matters that appeal to them.
An excellent method of discovering what captures people’s attention the most is to consult Google Trends. This tool will provide you with information on the amount of attention paid to a particular search word or phrase, allowing you to decide if it is worth writing about.
Bear in mind that not every popular trend is a wise decision. Seek out prevailing fads that coincide with your field when you work.
Inspire Creativity
Google Trends can be employed not only to evaluate textual material but also to evaluate visual content. If you need guidance on how to progress with your social media management or wish to optimize the cover image for your blog post, you can use Google Trends to understand what visuals and content your audience prefers.
Creating an image that resonates with your audience can help you draw their attention and demonstrate that you get what they’re looking for. This has many SEO-related benefits, too.
Identify (and Leverage) Seasonal Trends
For those who operate within the travel, e-commerce, and tourism fields, their operations may experience a pattern of seasonal activity. Figuring out when it is appropriate to purchase a plentiful amount of certain products can be tricky.
10 Ways to Use Google Trends for Marketing
Now that you have some insight into the reasons for using Google Trends for SEO, let’s dive into the practical steps you can take to improve the outcome of your numerous promotional activities.
1. Get Ideas for Blog Posts
Google Trends is an excellent resource for discovering unique and engaging subject matter to compose about. As a writer, you understand how strenuous it is to make material that your viewers will delight in and perform great on the internet searches using Google. Google Trends is a reliable way of finding interesting topics as it provides you with up-to-date information about the most popular subjects.
It is essential to select blog post themes depending on the current circumstances if you are composing something that has to be timely. Content that is not everlasting should be totally pertinent to your readers when you put it out.
Analyze your competitors
At times, individuals shop for a particular reputable brand when looking for an item. If they have an affinity for a particular blogger or vlogger’s material, they will have a similar reaction.
Using Google Trends, it is possible to view what brands people are looking for by examining the “Related queries” section.
If I look up “coffee,” one of the most commonly connected terms is “Starbucks.” When you notice logos in the recommended questions, you can get an indication of who your rivals are and can investigate their promotional approach.
You can utilize the comparison feature to examine how the Google patterns stack up against your rivals or to compare with yourself. These numbers will assist you in studying your sector and uncover the sections to which your branding plan could be strengthened.
You can write content comparing your products with those of other businesses and demonstrate your products’ advantages to customers.
2. Get Ideas for Social Media Campaigns
You can also employ Google Trends to optimize your presence on social media networks. Constructing a expansive fan base and devising stimulating content to advertise regularly is no small feat. Google Trends can help.
We can utilize the connected queries portion to detect popular subjects and create materials and content related to them. We can observe some inquiries regarding a bass pro fishing tourney. We may want to devise a social media campaign related to our e-commerce store that deals in fishing equipment. We could use the tournament as a platform to promote our brand and make sure professional fishers are aware that our gear or lures are available.
3. Use It to Improve SEO
Using Google Trends for SEO purposes is an unmistakable way to employ it in organic search. It can also help with keyword research. Many people do not employ Google Trends, thus enabling you to pinpoint appropriate keywords. Then, use complimentary SEO tools for example Ubersuggest to determine whether the keyword is of value or not.
You can analyze years of data, allowing you to make informed decisions about what topics may be worth pursuing in the long term. Doing so provides you the potential to plan ahead.
By spreading out the same search term for bass fishing over a period of five years, it becomes increasingly clear that the trend will remain stable for years to come.
The amount of activity fluctuates annually during the same period. This can power your promotion plans and give you a head start for what’s to come.
4. Find Long-tail Keywords for Paid Campaigns
Identifying the most appropriate keywords for your advertising initiatives is essential for achieving success. It is financially advantageous to locate the correct keywords as quickly as possible so you can start taking advantage of paid advertisements.
5. Find Trending Topic Ideas for Webinars
When crafting a webinar, you must target the correct audience (those who would benefit from your product or service) at the most opportune period. Google Trends can help you do just that.
You could use a free webinar to advertise a bass fishing class and draw in potential students to sign up for it. Make sure you are aware of the topics that are popular right now and incorporate them into your PPC advertisements in order to draw people’s attention. It is essential to be aware of what type of information fishermen are actively trying to find online.
In comes Google Trends. The tool provides all the resources that you need in order to begin conversing in the language. No guesswork or risks should be necessary when it comes to doing both keyword research and utilizing Google Trends.
6. Research your niche
Before picking a specialty for your page, guarantee it is something individuals are still intrigued to find out additional about, and where you accept you can give something important that will tackle an issue or reduce an issue. You should make sure to do your due diligence before investing in any trend to ensure that the idea has long-term potential.
Google Trends is great to use for this objective. Look for the market you’re thinking about for your website first. Change the statistic shown in “Interest over time” from covering the last twelve months to covering 2004 to the present. By doing this, you can get a general idea of how it has changed or declined over a substantial amount of time. Consider this to be a tool that is like a Google search which offers lasting visibility.
If you search for issues such as “bitcoin” or “vlogging,” you will find that the popularity of those topics has greatly increased in the past few years. If you look up “finance,” you’ll see that there aren’t any major jumps in volume. Rather than being fleeting, it has had a committed group of fans who have been devoted to it for a prolonged period of time.
You can get a better idea of which niches are more likely to thrive by looking at the data in front of you and the ups and downs shown in the chart. If the figures remain steady, although there isn’t a major rise, that is still a positive indication. This implies that there is a dedicated group of people who have a genuine investment in your topic and are always looking for updates and information about it. You can take advantage of that interest and establish a devoted following around the subject.
We recommend that you avoid looking into topics that have a sudden increase in Google searches, followed by a steep decrease unless you are involved with something like a pump-and-dump system. It is not wise to invest in an area that is unstable and hazardous.
7. Improve SEO for video and eCommerce
If you have a company that utilizes video promotion or electronic trade, Google Trends can be a helpful tool for discovering how styles change.
When looking up something, switch over to either “YouTube Search” or “Google Shopping” instead of the regular “Web Search”. What you will get are specific results associated with just that platform and not the regular Google web search. Think of it as Google Trends YouTube edition.
eCommerce shops can benefit from analyses of what products and industries are trending. You can discover popular video topics by looking at what people are looking for on YouTube.
For instance, if you look for “how to cook,” you will observe that the weekly searches for it are higher on YouTube than on Google. If you are looking to generate content related to this subject, making videos could be a good idea.
This is an excellent ability because specific terms that may be effective in blog articles may not have the same level of success when used in videos, and the reverse is also true. Making adjustments to the material you post dependent on the topic and how the crowd likes to absorb it can be beneficial.
8. Compare keywords
Compare keywords on Google Trends to observe which has the most searches and how they differ over time.
We previously mentioned that some words can rapidly become very popular and then quickly decline in searches they receive each month. In contrast, there are words that stay at a regular level for extended lengths of time, never experiencing a surge.
To ensure that your content remains relevant for an extended period of time, you should use the stable search term, as this will ensure that it maintains its impact.
This feature is really advantageous because it is easier to understand the distinctions and determine the most profitable keyword when all the facts are shown in the same graph.
9. Target local audiences
Google Trends offers a helpful way to gain an in-depth understanding of your audience. When you perform a search, you can view the locations and cities where your content or products are most frequently searched for via Google.
This data can be utilized to enhance your website for local SEO and to direct particular territories through remunerated promoting or particular substance. You can customize your content marketing to better reach intended audiences and increase your conversion rates.
10. Plan your yearly calendar
You should utilize effective editorial scheduling if your specialty is writing about fads that come and go quickly. With these kinds of topics, timing is crucial. Make sure that your content, sales, or seasonal offers are released when the Google search trends for them are at their highest.
By honing your skills with Google Trends, it is possible to research keywords and topics beforehand, analyze how often they have been used in the past, and design your content timetable based on the possibility that those trends will repeat.
Conclusion
It is essential for all marketers to be able to recognize developments. No matter which field you operate in, your potential customers are looking for items through Google. You need to find out what these items are.
Google Trends is a great way to get started. Need more help? Reach out to our digital marketing team.
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